About Us

Pre Loved Geelong began in 2016 as a small idea from local Geelong entrepreneur Lou Hammer: a quarterly weekend pop-up market where good clothes could find new homes.

Then 2020 arrived and changed everything. With large gatherings off the table, we couldn't hold our pop up events, but we didn't want to lose touch with the community that had shown up for us season after season. So we moved the pop-up experience online. We kept our loyal customers, and we also grew faster than we ever expected. By November 2021 we were ready to open the doors of a bricks and mortar store.

Today we're Geelong's largest, award winning, consignment store, a place where sellers and buyers come together to keep beautiful clothing in circulation. We want quality preloved fashion to have a second life, so you get the thrill of the find while the pieces stay out of landfill and your money stays in the local community.

We believe style is personal. It isn't about chasing trends. It's about finding the pieces that feel like you. That's why our team of fashion lovers hand-selects every item we stock across women's and children's wear. Each piece is checked for quality, condition and style before it reaches our racks.

You'll find a range of mid-high end designer labels, inclusive sizes and unique styles that's always changing: an elegant dress for the occasion, a knit you'll live in, outerwear with a story, the sweetest little outfits for kids, and accessories to finish the look. New pieces arrive every day, so every visit is a little different from the last.

Thank you for being here and supporting us. Welcome to the circular fashion club, we're so glad you've joined us.

Lou Hammer
Founder & Director, Pre Loved Geelong