About Us

Pre Loved Geelong was founded in 2016, by local Geelong entrepeneur, Lou Hammer. 
In the early days we began as a quarterly weekend pop-up market. However in 2020, when our whole world was flipped upside down, the pandemic changed how we did business. We could no longer host our large pop-up markets, so in an effort to stay in touch with our loyal customers we pivoted and moved our in person pop up event to an online model. Not only did we stay in touch with our existing customers, we grew significantly and decided to open the doors to our permanent bricks and mortar store in November 2021.

As Geelong's largest consignment store, we take pride in providing a platform for both sellers and buyers to participate in the circular fashion economy. Our mission is to create a community-driven marketplace where high-quality preloved clothing finds new life, allowing fashion-conscious individuals like you to discover hidden gems while reducing waste and supporting local businesses.

We understand that fashion is not just about trends; it's about self-expression, individuality, and finding pieces that resonate with your personal style. That's why our dedicated team of fashion enthusiasts carefully curates a wide selection of preloved women's and children's clothing, ensuring that every item meets our high standards of quality, style, and condition.

Our inventory boasts an impressive range of brands, sizes, and styles, offering something for everyone. From elegant dresses, trendy tops, and chic outerwear to adorable kids' outfits and accessories, our collection is constantly evolving with new arrivals, giving you a reason to visit us again and again.

Thank you for stopping by and supporting us - we’re thrilled that you've decided to join the circular fashion club!

Lou Hammer
Founder & Director
Pre Loved Geelong