What is Circular Fashion?

What is Circular Fashion?

Circular fashion is a revolutionary approach to the fashion industry that focuses on sustainability and minimising waste. Unlike the traditional linear fashion model, where clothes are made, used, and then discarded, circular fashion aims to keep garments in use for as long as possible through various methods, including recycling, upcycling, and reselling. This model emphasises the reuse of materials, reducing the need for new resources, and minimising environmental impact.

Combatting Fast Fashion with Pre Loved Geelong

At Pre Loved Geelong, we are passionate about promoting circular fashion and offering sustainable shopping options. By choosing to buy pre-loved clothing and accessories, you are making a conscious decision to combat the detrimental effects of fast fashion. Fast fashion is characterised by the rapid production of low-cost clothing that often ends up in landfills after only a few wears.

Fast Fashion Waste in Australia

  • Over 500,000 tonnes of textiles and clothing are discarded annually in Australia.
  • The average Australian buys 27 kilograms of new clothing each year, and 23 kilograms of this ends up in landfills.
  • Fast fashion contributes significantly to environmental degradation, consuming vast amounts of water and energy, and generating a high level of greenhouse gas emissions.

Why Shop Pre Loved?

  1. Reduce Waste: Buying pre-loved items helps reduce the volume of textiles that end up in landfills. By giving clothes a second life, you are actively reducing waste.
  2. Conserve Resources: Circular fashion conserves natural resources by extending the lifecycle of existing garments, reducing the need for new raw materials.
  3. Lower Carbon Footprint: Shopping pre-loved significantly lowers your carbon footprint. Manufacturing new clothes involves high energy consumption and greenhouse gas emissions, which are minimized when you buy second-hand.
  4. Support Sustainability: Every purchase you make at Pre Loved Geelong supports a sustainable fashion industry. By choosing preloved items, you are contributing to a more eco-friendly and ethical approach to fashion.

Join the Circular Fashion Movement

At Pre Loved Geelong, we offer a curated selection of high-quality, mid-luxury pre-loved fashion from designers like Aje, Country Road, Elk, Gorman, and Viktoria & Woods. Our goal is to make sustainable shopping stylish and accessible. By choosing to shop with us, you're not only getting fantastic fashion finds but also playing a vital role in promoting circular fashion and reducing the harmful impacts of fast fashion.

Embrace circular fashion today. Shop smarter, shop Pre Loved Geelong. Together, we can make a difference.